Every now and then Google makes a drastic change to its algorithm and one of those huge changes is looming!
Google announced recently, “”Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
Today I received an email from Hubspot, one of the market leaders in SEO and Social Media Marketing in the world.
The email was titled: GOOGLE ALGORITHM CHANGES: PREPARE FOR THE
“If you haven’t been focusing on improving your mobile experience, you’d better prioritize it now, or your search ranking might suffer. According to a Search Engine Land article about the update, there will be “no degrees of mobile friendliness” — your site will either be judged as mobile-friendly … or not.” – Hubspot
Annabel from Love My Dress shared with us on Facebook this week, her brand new fully responsive mobile version of her site.
You can view it on your mobile device here: www.lovemydress.net
Another great example of a fully responsive mobile site is The Huffington Post: www.huffingtonpost.com
Just Bespoke, a luxury London wedding planner also has a lovely mobile responsive site: www.just-bespoke.com
As we speak I am currently working on a fully responsive mobile version of my own website.
What does this mean for you?
Even if your site displays on mobile, if it is not fully responsive with a mobile theme in WordPress then Google will penalise your site and your ranking will go down. This means that you will be pushed further down the list of search results, which is not good.
With 80% of searches happening on a mobile device these days you really don’t want to be left behind with this!
You can see how your site works on various devices by using this free tool:
HUBSPOT DEVICE LAB
What can you do about it?
I am offering a service to create a fully responsive mobile version of your site
for just $1200 *
Please let me know asap if you might be interested.
Remember the deadline for Google is 21st April 2015 when they will be changing their algorithm, so the sooner you get this sorted the better!
Email me now on firstname.lastname@example.org
Segerius Bruce Services
* subject to an assesment of your site