Around the world hotels and tourism boards are realising that Social Media Influencers hold the key to a fresh, exciting way to reach their ideal customers that trumps traditional advertising. Using an online personality who has a loyal following is gold for the tourism industry. Images are posted online, liked, shared and people start talking…

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The Gansevoort Turks & Caios - Social Media marketing

The answer here is a definitive yes! Social media is today’s equivalent of “word of mouth” – if your hotel is not being shared, liked, followed or retweeted, you are missing out on potential guests. In The Caribbean, where I lived for 2.5 years the resorts had FREE WiFi throughout as well as extending down…

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Professional restaurant photography durban

Are you wondering how to promote your restaurant through social media platforms?  If your restaurant does not have a regular online presence then you are missing an important marketing platform.  Most people today have a smartphone and use it to search for places to eat, looking for types of food, specific locations, for family friendly…

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Porter Magazine on Instagram

Instagram, as of January 2015, is officially the fastest growing Social Media platform. It echoes the days of when Facebook really started taking off and EVERYBODY was joining left right and centre. Facebook, which as over 1 Billion users worldwide, is now platueing somewhat in terms of new sign ups – however it is still…

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